Alex Coffey as COO manages the operations of the 53 Degrees Global group and helps drive the group’s growth. Alex has over 20 years’ experience in the TV Indie sector. As CFO he was part of the team that grew Maverick Television into a multi-awarding winning, international TV and digital indie, with programmes such as Embarrassing Bodies and How To Look Good Naked.
In 2007 he was across the sale of Maverick to All3Media. During his tenure at Maverick, Alex helped set up Maverick US in California and became COO across both Maverick and North One Television within the All3Media group, increasing margins by creating production efficiencies, whilst maintaining high production values on-screen.
Alex has also spent 5 years developing digital channels and held a number of freelance CFO/COO roles for various tech and television companies.