Alex Coffey manages 53 Degrees Global, driving the group’s growth and positioning it to embrace the changing content production landscape. He has recently added drama company Mill Bay Media and digital company Joy Peddlers to the 53 Degrees stable of companies.
Alex has over 20 years’ experience in the TV Indie sector. He was part of the team that grew Maverick Television into a multi-awarding winning, international TV and digital indie, with programmes such as Embarrassing Bodies and How To Look Good Naked. He was across the sale of Maverick to All3Media. During his tenure at Maverick, Alex helped set up Maverick US in California and became COO across both Maverick and North One Television within the All3Media group, increasing margins by creating production efficiencies, whilst maintaining high production values on-screen.
Alex also manages Royal SVOD True Royalty and has previously developed a number of digital channels before joining 53 Degrees Global.